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The Ultimate Guide To Instagram Stories For Business
The Ultimate Guide To Instagram Stories For Business
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When used correctly, the feature can be an incredible channel for driving new followers and engagement, as well as your larger business goals. Like with regular posts, if you’re using Instagram Stories for business, it’s good to post a mix of fun, lighthearted content and promotional content. The natural "tapping" progression of Instagram Stories makes it a great place to build anticipation around new products and/or services. Like with regular posts, if you’re using Instagram Stories for business, it’s good to post a mix of informative, fun, and promotional content. So even if you post a story at a time when most of your followers are asleep, they’ll still be able to find your story at the top of their feeds when they wake up. When it comes to regular Instagram posts, it’s very important to post when your followers are most active.



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The Instagram Reels format translates well to YouTube Shorts and Pinterest Stories. It’s important to note that Instagram’s algorithm won’t promote Reels that have a TikTok watermark. So if you’re going to cross-post content from Instagram to other channels, ensure the content is high quality and doesn’t promote a competing platform through watermarks. Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. For example, brands can use their Instagram bio to link to promotions, advertise their hashtag and let their brand’s voice be heard.



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Unlike other social networks, Instagram is strict on where clickable links can be placed. Currently, Instagram only gives users one clickable link on their profile, and it’s the link in your bio. People searching for you on Instagram will likely use your name or your company’s name, and consistency lets people know that the Instagram profile they’re viewing actually belongs to you and not an impostor. Your Instagram bio is one of the most under-utilized Instagram features, but it’s so important! It can be difficult to come up with the perfect description of what you do and why people should follow you.



Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content. As most people in the multifamily business can attest to, this business is difficult most of the time but having Devin involved in a transaction definitely makes things go much smoother. I am now working on my 3rd deal with Devin and boy do I wish every client was this easy to work with. Not only is DJE reasonable in understanding the dynamics of a transaction, they are responsive which is a huge part of this business. I can’t recommend Devin and DJE highly enough because it truly is an amazing experience, every time.



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